We tracked a healthy 694 deals in Q3 2024, with strong demand from both financial and strategic buyers. Private Equity firms were buyers in 23% of these transactions.
Marketing and Ad Tech M&A Activity by Deal Count
Marketing and Ad Tech M&A Activity by Disclosed Deal Amount
Disclosed M&A deal value reached $19.5B in the first nine months of 2024. Deal valuations were disclosed in only 12% of transactions during this period as buyers preferred to keep their M&A strategies private.
Top Marketing and Ad Tech Acquirers by Deal Count
Acccenture was the top buyer of MarTech companies through the first nine months of 2024 with 6 deals, followed by Constellation and MCI with 4 deals along with Agital, Ipsos, Stagwell, PAR, Publicis Groupe and HAVAS also making 3 deals each. Zendesk and Valsoft were all on the board as well with 2 deals each.
Marketing and Ad Tech VC Funding​
Venture Capital peaked in 2021 and continued to decline through the Q3 of 2024. With a drop in VC funding overall, many business owners are considering M&A as a vehicle for growth and liquidity.
