ForceManager acquired by Sage
ForceManager, Spain-based cloud-native AI-based CRM platform, was snapped up by Sage to reinforce Sage's commitment to SMBs.
Seller: ForceManager
Buyer: The Sage Group
Announced: October 2024
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Mediaocean bought Innovid
Innovid, a provider of video advertising delivery software joined Mediaocean in a $512M deal at 3.3 times revenue to merge with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google.
Seller: Innovid
Buyer: Mediaocean
Announced: November 2024
Deal Value: $512M
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Bending Spoons acquired Brightcove
In another November deal, Brightcove, an AI-based video content management and publishing software provider, was picked up by Bending Spoons for $235M at 1.2 times revenue to expand into the enterprise SaaS market.
Seller: Brightcove
Buyer: Bending Spoons
Announced: November 2024
Deal Value: $235M
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Stagwell bought UNICEPTA
In December, Germany-based AI media and marketing intelligence software platform UNICEPTA was wrapped up by US firm Stagwell to expand its global footprint and further invest in AI-enabled solutions that are at the forefront of digital marketing.
Seller: UNICEPTA
Buyer: Stagwell
Announced: December 2024
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Squarespace sold to Permira
Squarespace, a provider of AI-based website design and development, domains, e-commerce, marketing and scheduling software was acquired by Permira for $6.9B at 6.5 times revenue, representing the largest disclosed tech M&A buyout in the MarTech sector in 2024.
Seller: Squarespace
Buyer: Permira
Announced: May 2024
Deal Value: 6.9B
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Trader acquired by AutoScout24
Trader, an operator of a digital automotive marketplace offering marketing services to Canadian automotive dealers, was snapped up by AutoScout24, the leading pan-European online automotive marketplace, for $2.7B.
Seller: Trader
Buyer: AutoScout24
Announced: December 2024
Deal Value: $2.7B
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Teads sold to Outbrain
In August, Teads, an operator of a cloud-based digital video marketplace intended to offer out-stream video advertising was acquired by Outbrain for $1B, representing the largest tech M&A buyout in the MarTech sector through the Q3 2024.
Seller: Teads
Buyer: Outbrain
Announced: August 2024
Deal Value: $1B
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