Out of the 694 transactions in the first nine months of 2024, sellers operating in the CRM and Web Marketing subsectors represented 29% and 18% of the total, respectively. Transactions for firms in the Digital Marketing Services subsector accounted for 14% of deal volumes. Companies in the Advertising Enablement and Content Management subsectors remained attractive to buyers too. Interestingly, 60% of the sellers utilized SaaS business modes and at least 27% of sellers offered AI-powered solutions.
Marketing and Ad Tech M&A Target Sectors
