Influential acquired by Publicis Groupe
In July, Influencer marketing platform developer Influential was wrapped up by France-based Publicis Groupe for $500M, to expand its influencer marketing services.
Seller: Influential
Buyer: Publicis Groupe
Announced: July 2024
Deal Value: $500M
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Par Technology bought TASK Group
Australia-based provider of technology solutions TASK Group joined Par Technology in a $214M deal to serve the top enterprise foodservice brands across the globe with a unified commerce approach from front-of-house to back-of-house.
Seller: TASK Group
Buyer: Par Technology
Announced: July 2024
Deal Value: $214M
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Five9 acquired Acqueon Technologies
In August, Acqueon Technologies, omnichannel customer engagement software, was snapped up by another US firm, Five9, for $167M to strength the value of the Five9 Genius AI suite.
Seller: Acqueon Technologies
Buyer: Five9
Announced: August 2024
Deal Value: $167M
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Impel bought Outsell
Outsell, a developer of an artificial intelligence-driven marketing automation platform for the automotive industry, was picked up by another US firm Impel for $100M.
Seller: Outsell
Buyer: Impel
Announced: July 2024
Deal Value: $100M
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Heyday acquired by BRANDED
Heyday, a digital marketplace space built for sellers to accelerate consumer product brands, purchased by German-based global digital consumer product platform BRANDED in September for $521M at 1.3 times revenue.
Seller: Heyday
Buyer: BRANDED
Announced: September 2024
Deal Value: $521M
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Teads sold to Outbrain
In August, Teads, an operator of a cloud-based digital video marketplace intended to offer out-stream video advertising was acquired by Outbrain for $1B, representing the largest tech M&A buyout in the MarTech sector through the Q3 2024.
Seller: Teads
Buyer: Outbrain
Announced: August 2024
Deal Value: $1B
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